SellingSource.com Announces Partnership with Payday Advance Software Company - Answers, etc. - to Offer Credit Reporting, Identity Verification Solutions to 3,500 Retail Locations Nationwide

October 9, 2007
Source: PRNewswire

Las Vegas-based SellingSource.com, a leading provider of marketing and technology solutions for online
businesses serving the specialty finance industry, today announced a partnership with Answers, etc., a supplier of software solutions to financial service centers and payday lenders.

LAS VEGAS, Oct. 9 /PRNewswire/ -- Las Vegas-based SellingSource.com, a leading provider of marketing and technology solutions for online businesses serving the specialty finance industry, today announced a partnership with Answers, etc., a supplier of software solutions to financial service centers and payday lenders.

Under the partnership, Answers, etc. will market SellingSource affiliate DataX Ltd.'s Credit Reporting Agency for the payday, micro-loan, and installment loan industry along with DataX's identity verification and authentication solutions.

"We're thrilled about our relationship with SellingSource.com, an Inc. 500 company recognized for providing innovative, end-to-end marketing and technology solutions for lenders," said Scott Merritt, President of Answers, etc. "DataX's credit-reporting and identity-verification services will dramatically enhance the business performance of our customers and allow us to deliver even more comprehensive and powerful solutions."

Answers, etc. will market these SellingSource affiliate solutions to its customer base of over 800 financial-service providers that provide 3,500 financial service centers nationwide in banks, grocery, payday loan, check cashing, and convenience stores.

"Answers, etc. is a well-respected and longtime provider of exceptional software solutions for the payday lending and micro-loan industry," said Derek LaFavor, Chairman and Chief Executive Officer of SellingSource.com. "We're delighted about this partnership and look forward to expanding it in the future as both companies reap the benefits of this collaboration."

SellingSource affiliate DataX's FCRA-Compliant Credit Reporting Agency provides consumer information on the entire transaction lifecycle from loan application purchase decisions that enhance conversions, to underwriting and collections decision support.

The Company's credit-reporting solution uses advanced credit information, nationwide bankruptcy reports, and skip-trace data. Lenders are required to report on a frequent basis, ensuring there is no reporting "time lag." The Company's identity-verification solutions confirm a consumer's identity in real time, cross-checking against multiple public databases including screening against the Office of Foreign Asset Control. The SellingSource solution provided by affiliate DataX ensures compliance with anti-terrorism laws and anti-money laundering regulations.

About SellingSource.com:
SellingSource.com, named #109 on the 2007 Inc. 500 list, develops technology and marketing solutions for the specialty finance and micro-loan industry. Its affiliated companies offer turnkey lender solutions, data solutions, consumer communication services, prepaid and stored-value marketing solutions, consumer acquisition services, payment processing, and infrastructure solutions including co-location and disaster recovery hot sites. For more information, please visit http://www.sellingsource.com or contact Laura Olson-Reyes, Marketing Communications Director, at 702-835-8040.

About Answers, etc.:
Answers, etc. is dedicated to the demands of the financial services industry. Since 1989, Answers has developed check cashing and payday advance software tailored to the needs of various financial service providers including check-cashing stores, payday lenders, banks, grocery stores, and convenience stores. Today, with over 6,000 teller stations currently in place across the U.S., Canada, and Europe, Answers has become a leader in this competitive market. Answers' PowerCheck32 software serves as a point-of-sale for processing check cashing, payday advances, lottery tickets, phone cards, stamps, etc. while our hardware provides the robust multi-user network environment needed to run financial service centers seamlessly. With a well-trained and dedicated staff of technicians and programmers, Answers is geared toward total customer support to allow business owners to focus on growth of their operations.

For more information, visit http://www.answersetc.com .
Contact: Laura Olson-Reyes SellingSource.com Phone: 702-835-8040 Mobile: 702-883-1779 Laura.olsonreyes@sellingsource.com